After months of speculation, Adidas has finally revealed Jude Bellingham’s signature logo in their latest campaign video.

Bellingham is seen in the campaign wearing a classic red, white, and blue tracksuit, featuring his own bespoke logo. Contrary to earlier speculation in February, the curving script of his initials doesn’t reflect his open arms celebration. Nonetheless, the Real Madrid star’s logo is sleek and timeless, likely to become ubiquitous in the years ahead.

Following in the footsteps of Adidas icons like Lionel Messi and David Beckham, Bellingham is already one of The Three Stripes’ most prominent faces in the sport. With his bespoke logo now launched, a pair of signature boots is surely on the horizon.

For the past two decades, Messi and Beckham’s signature boots have been highly coveted, and earlier this year, Trent Alexander-Arnold unveiled his own signature Predators. When the first pair of JB5 Preds eventually drop, they might just break the internet.

Though there’s no official word on a product release, Adidas’ latest video tease suggests something spectacular is in the works for this rising star.