Drake was brought in by LeBron James to introduce Lobos 1707 tequila to the Canadian market. They marked the occasion with a star-studded celebration in Toronto ahead of the Lakers-Raptors game.

Since we’ve seen LeBron James drink Lobos 1707 tequila, he has confirmed that these effects go beyond just tasting premium tequila. The brand’s mission is to equalize individuals with common values and provide representation and opportunity in the spirits industry. The brand took another step this past weekend by expanding to Canada. While this may seem like a small achievement, it’s particularly notable for an independent brand.

LeBron James and Drake bring Lobos 1707 to Canada with an exclusive celebration!

In Canada, Lobos 1707 hosted a prestigious event to commemorate the occasion, attended by special guest Drake, the most recent invitee to the table. In attendance were Diego Osorio, founder of Lobos 1707, as well as new investors strengthening his already remarkable portfolio: Fred VanVleet of the Toronto Raptors and Vinay Virmani, partner and director of content at UNINTERRUPTED Canada.

Drake and LeBron James celebrated at a renowned Toronto venue

Drake joined LeBron James at a Toronto venue to celebrate the tequila launch