Jennifer Lopez Radiates Glamour at Intimissimi Launch Event for New Silky Intimates Collection

Jennifer Lopez, the iconic performer aged 54, dazzled attendees at the launch event of her latest silky intimates collection for renowned lingerie brand Intimissimi in New York City. Exuding glamour and confidence at every turn, Lopez showcased her enviable figure in a dazzling pink minidress, captivating the audience with her signature style and poise.

During the festivities, Lopez put on a leggy display in a figure-hugging, pink minidress that was made of sparkling, sequin material. A darker, pink trim could be seen around the neckline

As the face of the new collection, Lopez made a stunning entrance at the flagship Intimissimi store in Midtown Manhattan, celebrating the release of the luxurious ultralight microfiber intimates line. The collection promises to elevate everyday basics with its sumptuous fabrics, providing a sensation akin to silk against the skin.

Lopez’s choice of attire for the occasion was nothing short of spectacular, as she opted for a figure-hugging pink minidress adorned with sparkling sequins. The darker pink trim around the neckline added an extra touch of sophistication to her ensemble, while closed-toed pink pumps completed the chic look.

Jennifer Lopez, 54, flaunted her figure in an eye-catching ensemble as she attended the launch of her silky intimates collection for the lingerie brand, Intimissimi, in NYC on Sunday

In the makeup department, Lopez opted for a glamorously understated approach, with shimmering eye shadow accentuating her eyes and a glossy nude lip providing the perfect finishing touch. Hooped earrings added a subtle yet elegant flair to her overall appearance, allowing the focus to remain on her radiant presence.

Posing against a backdrop adorned with pieces from the new collection, Lopez showcased the versatility and elegance of the Intimissimi line, which offers a range of timeless pieces in neutral tones such as Latte, Mocha, Black, Honey, and Toffee.

Jennifer Lopez at the Intimissimi event in NYC after having lunch with Matt Damon and his wife : r/popculturechat

As a longtime collaborator and brand ambassador for Intimissimi, Lopez’s involvement in the campaign underscores her commitment to empowering women through fashion. With a focus on comfort, quality, and self-confidence, the collection embodies Lopez’s personal philosophy of embracing one’s unique beauty and feeling empowered from within.

Designed in Italy and hand-crafted by lingerie artisans, the New Silky Intimates collection redefines comfort and style for everyday wear, offering women the opportunity to feel comfortable and empowered in pieces that are closest to their skin.

The Marry Me actress was spotted standing in front of a wall inside the store that had various pieces from the collection presented on hangers

With her latest collaboration, Jennifer Lopez continues to inspire confidence and celebrate individuality, encouraging women everywhere to embrace their true selves and feel beautiful in their own skin.

'It feels like silk but is made of this incredibly durable fabric that molds to your body like a second skin,' said the wife of Ben Affleck Some items in the new campaign include Seamless Microfiber bottoms, which are currently priced at $15, as well as a $59 Balconette Bra in Ultralight Microfiber

Lopez is no stranger to working with the Italian lingerie company, and has been a brand ambassador for two years and also collaborated with Intimissimi last fall to drop her This Is Me... Now collection 'Designed in Italy and hand-crafted by lingerie artisans, these lightweight undergarments redefine comfort and style for everyday wear,' said a press release